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Air Wick AI Case Study

Learn how Air Wick increased offer conversion rates by 34% with RevTrax AI.

The Challenge

Reckitt Benckiser approached RevTrax looking to improve offer performance for the Air Wick Air Fresheners brand. They were specifically searching for ways to reduce over subsidizing, deploy optimized offers to individual consumers and move more units.

 

The Results

  • 34% increase in offer conversion rates
  • 18% increase in units moved
  • 5,266.28 increase in estimated gross sales
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