Download Now!

RevTrax needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy

Cat's Pride eReceipt Rewards Case Study

Learn how Cat's Pride utilized eReceipt Rewards to increase online sales by 32% in 30 days.

The Challenge

During the COVID-19 pandemic, Cat's Pride®, one of Oil-Dri's most popular brands, was looking to execute a campaign which would give back to consumers during this unprecedented time. Cat’s Pride® wanted to safely reward loyal customers with a high value offer after they engaged with their “Cats Working For A Cause” social campaign. The pandemic made executing this campaign more challenging than usual. With many cities imposing lockdowns and encouraging consumers to stay home, typical print-at-home offers valid for in-store purchase were not a viable option. Cat’s Pride did not have direct-to-consumer eCommerce capabilities in place, but could incentivize consumers to purchase their products at third-party retailers such as Chewy, Walmart and Amazon. Cat’s Pride needed a way to safely incentivize consumers while simultaneously driving sales at their retail partners online or instore without increasing risk of fraud.


The Result

  • 32% increase in online sales in 30 days
  • ~14K delivered in rewards to loyal customers
  •  15,000 pounds of cat litter donated to animal shelters around the country