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On Demand Virtual Roundtable

On Demand Virtual Roundtable: Top 5 Ways The Universal Mobile Offer Will Transform The CPG Industry Here

A discussion on the benefits the Universal Mobile Offer will bring to the CPG industry.

Event Synopsis:

Recent economic struggles brought on by the pandemic and economic crisis have driven coupon usage up by 50+%. Increased coupon usage means increased promotional fraud for your brand and the estimated total value of coupon fraud is in the hundreds of millions annually.
Consumers — especially millennials — cringe every time they have to interact with your brand using paper coupons. Brands, Consumers, and Retailers have been asking for digital coupons for years and this solution is finally here.

What We discussed:

  • Navigating the fast-changing Digital Coupon Landscape
  • How The Universal Mobile Offer enhances the consumer experience
  • How does The Universal Mobile Offer affect retailers?
    • What do non-participating retailers think about this technology?
    • What are the benefits for retailers?
    • What can brands do to help facilitate retailer adoption?
  • How The Universal Mobile Offer helps retailers reduce the amount of wasteful in-house promotions
  • Consumer & brand benefits

Meet Our Panelists

Brandi Johnson
The Coupon Bureau

Michael Loyson
Brand Director - Value Delivery / Couponing
Procter & Gamble

Mary Oster
Retailer Co-Chair
Joint Industry Coupon Council

Seth Sarelson
Co-founder & Head of Product

Jonthan Treiber
Co-founder & CEO